CHANGES TO ISAF REGULATION 20 – ADVERTISING CODE
Effective from 1 January 2011
ISAF Regulation 20 - Advertising Code has been extensively revised, with the categorizing of advertising as Category A or Category C now being eliminated (except for a transitional period for ISAF Classes which were formerly Cat A). The Code can be viewed on the ISAF website ( http://www.sailing.org/tools/documents/Regulation20AdvertisingCode-.pdf ).
Reg 20.8.2 continues to authorize the National Authority to charge a fee from boats displaying advertising and HKSF will continue to do so in accordance with the rules and procedures set out on the HKSF website. Henceforth, however, until such time as this HKSF website is updated, the references to ‘Cat C Advertising’/’Cat C License’ on the website shall be read as (simply) ‘Advertising’/ ‘Advertising License’.
The ins and outs of Advertising Licenses
The Advertising License system was introduced to Hong Kong sailing in 2001 as a result of the introduction of the Advertising Code in the revised Racing Rules of Sailing 2001-2004. Since that time the number of license holders has increased from 4 in the first year to 45 in 2011. As at 31 May 2012, the scheme generated $204,065.
It is common in many sports for the governing body to widen the benefits from advertising revenue brought by the participating teams. Sailing is thus not unusual in introducing a levy on the recipient of individual sponsorship and, like other sports, utilizes the (accumulated) revenue for the benefit of the wider community.
Where does the money go?
The HKSF website states: “Monies derived from the HKSF licensing scheme will be ploughed back into the Hong Kong sailing scene as financial assistance for sail training schemes, racing seminars, youth participation in overseas events or other similar deserving causes. “ The table below shows the sponsorships provided by HKSF to sailors in various events/campaigns using the fund in the past years:-
|Name of Event/Campaign||Amount of Sponsorship|
|Laser 4.7 European and World Championships in 2004||$10,000|
|Laser 4.7 World Championships in 2005||$10,000|
|49er Olympic Campaign in 2007||$100,000|
|ISAF Youth World in 2011 (Erica Leung)||$10,000|
How do I apply?
Go to the website, download the form, fill it out and return it to HKSF. Applications should be submitted at least 1 month before the license is required. The HKSF does not guarantee to be able to consider late applications in time for an event.
How much does it cost?
The fee is assessed via the “box rule”. This is based on the area of the advertising sign at a rate of $250 /sq m, subject to a $250 minimum. In the case of a double sided logo, only one side is assessed. A cap is placed on the assessed area being no greater than 25% of the area of each individual sail carrying advertising, and (in the case of additional hull graphics), no more than 25% of the overall maximum assessable sail area carried. A maximum of 3 sails will be assessed: main + largest upwind sail + largest down wind/off wind sail.
What is the renewal cost?
The renewal fee is $150 each year.
What if I don't gain anything from the advertising?
If, for instance, you buy a boat with a set of sails that already carry advertising, you still need to apply for an Advertising License when the current license expires. However, in the case of a renewal, the fee will only be $150.
HKSF Racing Rules & Appeals Committee